What does it mean to be so brilliantly positioned in your market that no other brand can compare?

You and your competitors form a consideration set of customer choices.

When you are perfectly positioned, the consideration set shrinks to what mathematicians call a singleton – that is,

a set of 1.

 
 

the work

iT’s hard to show thinking in pictures.

But we gave it a shot.

 
 
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Other Client Experience

 Let’s talk.

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